2. For set home games, anyone wearing an Elgin shirt (hat, tie etc change it each time if need be) gets reduced entry to the game. The entry fee will be spent at the pie shop or in the social club, so we will still get their money, but they think they are getting something for nothing. If you do this a few times in the season, it might encourage people to buy a top.
3. Put 50/50 tickets into the match programme, a chance to win money will encourage people to buy the programme where you can target them for coming events, merchandise, advertising etc. DO away with the fold up table inside the gate.
more to follow

